AMFI’s Monthly Note logs every NFO launched and what it raised. Read twenty-six of them in a row - June 2024 through July 2026 - and sectoral and thematic funds, the narrowest and most hyped category, show a specific pattern. Not launched exactly at the top. Launched just after one - once the index has already turned down, but before the correction has run its course.

The pattern isn’t “launched at the all-time high.” It’s narrower and more specific than that: launches cluster in the early leg of a decline, when the index is down single digits and still looks like a dip, and go quiet once the fall is large enough to be undeniable. Whether that reflects AMCs marketing into recent strength, or genuine lag between a market turn and a fund launch already in the pipeline, either way the investor buying the NFO is entering after the peak has passed and before the market has told anyone how far down it intends to go.

An NFO isn’t a scheme with a track record - it’s a bet sold at NAV ₹10. IPOs cluster after peaks too, but for a real reason: a promoter wants the highest price for the least dilution. An NFO has no such logic. It’s a new basket buying the same stocks everyone else already owns at the same expensive price. The ₹10 “issue price” isn’t a valuation - it’s a marketing reset.

NFOs do bring in new money. That doesn’t fix the timing - it just hands the risk to whoever is newest to the market, entering right before the drawdown that tends to follow.

A few caveats: some months’ sectoral figures go undisclosed in AMFI’s own notes; April-June 2026 are a genuine stated zero. All index levels and NFO figures above are quoted directly from AMFI Monthly Notes and NSE Indices data. The direction isn’t in doubt.

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